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Color Theory

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Here we try to describe where these theories originated and where this color magic started. 
​Seasonal color analysis is the art and science of finding the right shades of the right colors that complement your complexion harmoniously to enhance your natural complexion. 

Based on your overall appearance, the color of your eyes, hair, and skin, you will likely fall in one of the 4 main color seasons: spring, summer, fall, and winter. Each color season comes with a color palette, created by nature to match your natural coloring.
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When wearing the wrong color’s season, clothing or makeup, your skin appears less bright and imperfections show more. When wearing the right colors your appearance gets transformed and appears more luminous, brighter, cleaner, healthier and more beautiful.  
By understanding seasonal color analysis, we appreciate how this magic works.

The main aspects of color theory are:
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1.- Hue
2.- Value / lightness 
​3.- Chroma / Saturation 

 
​1.- Hue 
Hue is any color that can be picked out for the color spectrum in it’s pure form. Twelve colors make up the outermost ring of the color wheel. These colors are at their highest chroma and most pure state. More specifically, in terms of physics, a hue is the dominant wavelength of light that a person can see - yellow, red, blue, green, etc. Since black, white, and gray are not part of the visual spectrum, they are not hues; however, both color and hue are words commonly used to define all of the colors we see. Don't allow the misuse of the term hue to confuse you. Black, white, and gray are not hues.
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Mostly, we perceive certain colors as looking warmer and others as cooler. It can be either warm or cool, or some combination of the two (neutral).  Yellow, orange, and red are colors associated with warmth, whereas purple, blue, and green appear cool.  ​ Any color can have warm or cool undertones
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In seasonal color analysis, yellow is the warmest color and blue is the coolest. Mainly because warm skin tones tend to have yellow, golden undertones and cool-toned skin has blueish undertones.
So colors that are blue-based are classed as cool. The more blue, the cooler the color. Colors that are yellow based are warm. The more yellow the warmer the color.
If a color’s undertone is unnoticeable then its most likely a neutral color – neither warm nor cool. Examples are green and red: While pure green contains both yellow and blue in equal parts, pure red contains neither blue nor yellow.
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2.- Value / lightness
Value describes overall intensity to how light or dark a color is. It is the only dimension of color that may exist by itself. value refers to the lightness or darkness of a color. The lighter the color, the higher the value; the darker the color, the lower its value. Value refers to the lightness or darkness of a color. It defines a color in terms of how close it is to white or black. The lighter the color, the closer it is to white. The darker the color, the closer it is to black. For example, navy blue emits less light and has a lower value than sky blue. High and low are ways of describing value. The lighter the color, the higher the value; the darker the color, the lower its value. White is the color with the highest value; black is the color with the lowest value.
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​3.- Chroma (Saturation) 
Chroma may be defined as the strength or dominance of the hue. On the outer edge of the hue wheel are the intensely saturated hues. Towards the center of the color wheel, no hue dominates and they becomes less and less saturated
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 Seasonal color analysis is not a new concept. The idea of using a three-dimensional color solids to represent all colors was developed during the 18th and 19th centuries. Professor Albert Munsell Albert Munsell, an artist and professor of art at the Massachusetts Normal Art School
 In order to accurately depict each season, they needed to understand the colors that are reflective of each one. wanted to create a “rational way to describe color” that would use decimal notation instead of color names (which he felt were “foolish” and “misleading”),[8] which he could use to teach his students about color. He first started work on the system in 1898 and published it in full form in A Color Notation in 1905.
The Munsell system is still widely used, by, among others, 
ANSI to define skin and hair colors
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Michel Eugène Chevreul (1786–1889)
Was a French chemist whose career took a new direction in 1824 when he was appointed director of dyeing at the Gobelins Manufactory in Paris, where he worked for 28 years. After receiving several complaints about the lack of consistency in the dye colors, Chevreul determined that the issue was not chemical but optical and focused his attention on exploring optical color mixing. He published his groundbreaking findings in The Laws of Contrast of Color (1839) where he discussed the concept of simultaneous contrast (the colors of two different objects affect each other), successive contrast (a negative afterimage effect), and mixed contrast.
Chevreul's studies in color became the most widely used and influential color manual of the 19th century with a significant and long-lasting impact on the fine and industrial arts. As well as being the first to create a hemispherical color model displaying 72 normal tone hue scales, his exploration of color harmonies is an underlying principle in personal color analysis. In the 1850s, Chevreul's ideas were prescribed for an American audience lacking any education in color harmony. Godey's Lady's Book (1855 and 1859) introduced "gaudy" American women to Chevreul's idea of "becoming colors" for brunettes and blondes.
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Johann Wolfgang von Goethe 
In 1810, Goethe published his Theory of Colors, which he considered his most important work. In it, he contentiously characterized color as arising from the dynamic interplay of light and darkness through the mediation of a turbid medium. In 1840, his theory became widely adopted by the art world. Goethe was the first to systematically study the physiological effects of color, and his observations on the effect of opposed colors led him to a symmetric arrangement of his color wheel. But that was just a beginning, there was no mention yet of the connection and reaction between the color of clothes and skin tone.
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​Johannes Itten 
He was a Swiss painter and a professor at  at the Bauhaus University in Germany Between 1919 and 1933 he developed a theory that portraits look better when certain colors were used in conjunction with specific hair and skin tones. Itten's work on color is also said to be an inspiration for seasonal color analysis. Itten had been the first to associate color palettes with four types of people, and had designated those types with the names of seasons. His studies of color palettes and color interaction directly influenced the Op Art movement and other color abstraction base movements. Shortly after his death, his designations gained popularity in the cosmetics industry with the publication of Color Me A Season. Cosmetologists today continue to use seasonal color analysis, a tribute to the early work by Itten.
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